In the Fall of 2011, Gap created the interim role of Storyteller for me in the San Francisco office of their Global Marketing Department. This spec commercial was my first assignment. I was tasked with creating short, social videos which focused on denim.
My budget covered one hour of a street-casted model's time.
For this project, I served as Director, Videographer, Interviewer, Editor, Sound Technician, Stylist, and Talent and Location Scout. I was provided consumer grade video equipment and no crew.