Aubrey, Los Angeles

Gap: Spec Commercial

In the Fall of 2011, Gap created the interim role of Storyteller for me in the San Francisco office of their Global Marketing Department. This spec commercial was my first assignment.  I was tasked with creating short, social videos which focused on denim.

My budget covered one hour of a street-casted model's time.

For this project, I served as Director, Videographer, Interviewer, Editor, Sound Technician, Stylist, and Talent and Location Scout.  I was provided consumer grade video equipment and no crew.